Aldi Champagne

Hopper worked with Clarion Communications to design and produce the UK’s best value Champagne Bar for Aldi.

The ‘Veuve Champagne Bar’ opened in one of the UK’s most expensive postcodes, a cork’s throw away from Selfridges, selling Aldi’s award winning Veuve Monsigny Champagne for just £2.33 a glass!

Members of the public were invited in to sample the Champagne, not knowing Aldi was behind the bar, and on tasting the product, some described it as ‘tasting like Moet & Chandon’. Guests estimated a glass would cost £13.50, before being shocked as the brand was revealed as Aldi!

Hopper worked closely with Clarion and Aldi to take the project from initial concept through to delivery; designing and producing all elements of the space inside and out; sourcing and licensing the venue; through to operational planning and management.

Coverage of the Pop Up included Time Out, Evening Standard, Metro, The Independent and Mail Online, as well as a special appearance from I’m a Celebrity and Made In Chelsea star Georgia Toffolo generating widespread social media reach and engagement.