BBC Radio - Voice of Eurovision
Liverpool hosted a fantastic Eurovision Song Contest and Hopper was proud to be work with BBC Radio Merseyside to find their very own Voice Of Eurovision!
Through a series of events across the city, BBC Radio Merseyside searched for someone to join their broadcast team to deliver a locally charged, scouse alternative commentary on the night of the Eurovision Grand Final.
No experience was necessary, just a passion for Eurovision and love of Liverpool and Merseyside!
“In over 20 years at the BBC I haven’t seen a better executed marketing initiative for the station … we looked brilliant and created a buzz wherever we went!”
Andrew Bowman Editor BBC Radio Merseyside
50,000 people saw the experience with 3,000 face to face engagements. The events generated 40 hours of broadcast content.
The story had huge pick up, with coverage in over 50 outlets around the world, including The Daily Mail, The Telegraph, The Mirror, The Evening Standard, The Liverpool Echo and The Star.
It was announced live on BBC One on The One Show (approximately 2.5m viewers) that 32-year-old Paul Quinn has been announced as the winner of the Voice of Eurovision competition for BBC Radio Merseyside.
Across BBC Sounds, BBC iPlayer and the BBC One Red Button, listening numbers for the Voice Of Eurovision Scouse Commentary with Paul & Claire was approximately 150,000.
“These events brought local ambition and solid tour experience together to create a hugely successful set of events in parts of the Liverpool area often left behind by other brands. Creating a distinct local voice campaign, alongside a global Eurovision event, set high standards to ensure execution was at the top of its game.
At a time when local audiences wanted to celebrate Eurovision in their City, the tour offered them a chance for their voices to be heard at a national level. Backed up by an asset build that created impact, the tour over-delivered on expectations.”
Paul Leaper, Marketing Manager, BBC Local