The objective was to grab attention and raise awareness (and a glass) of Campo Viejo’s new Rose wine, in a way that reflected the bold, colourful, Mediterranean character of the brand.

The idea? The Campo Viejo Rose Fountain

Working with Instinct PR, we designed and installed a huge fountain on London’s Southbank (8m wide and 6m tall!). With the spectacular backdrop of St Paul’s across the river.

Filled with pink water (why waste delicious rose?) the fountain was unveiled to shocked and delighted Londoners as the sun rose and the word got out.

 The fountain formed the centrepiece of a glorious summer experience with plenty of the real thing flowing from the pop-up bar.

A vibrant viejo experience

Alongside the free-flowing fountain and bottles of rose, mouth-watering Pintxos style street food was supplied by Jimmy Garcia, with a soundtrack of Spanish music completing the vibe. Fantastica.

Campo Viejo’s wine expert was on hand throughout the day, hosting a selection of wine tasting and food pairing sessions for over 500 eager guests made up of consumers, influencers and press.

Fue un gran exito!

23 pieces of coverage including 2 national pieces in The Daily Telegraph and The I.

Coverage also featured in Mail Online, Hello!, Hello Fashion Monthly, Cosmopolitan, Glamour, Campaign Live, Time Out and Secret London. Salud!

And of course the many hundreds of photos, videos and selfie’s captured by enthralled passers-by over 2 days!

Idea...

A rose fountain on the Southbank to launch Campo Viejo Rose.

Impact...

-1000’s of glasses served

-2 key national news pieces

-23 pieces of wider coverage