CBBC Summer Social
The CBBC Summer Social entertained 29,000 visitors and brought CBBC closer to its audience.
Taking some of the channels best known brands and characters, including Danger Mouse, Hacker T Dog, Max & Harvey, Blue Peter and Newsround, the event created a fully immersive CBBC brand experience that placed visitors inside the world of CBBC.
Live and recorded content from the event was broadcast on CBBC, driving attendance and extending reach across the UK.
Hopper’s team worked alongside the BBC to design the event, from the stage sets and site content through to visitor experience planning and operational management.