Dollar Shave Club

As part of the PR launch by Clarion Communications, we created the Dollar Shave Hub in Old Street station.

The hub marked the launch of the Dollar Shave Club brand in the UK, hosting media events, free shaves, comedy nights and product demonstrations.

We transformed an empty retail space into a fully operational barber shop and entertainment venue in under two days. From location planning, through to the experience design, venue production and daily operations, Hopper delivered all aspects of the pop up experience, a key part of the successful introduction of the brand into the UK market.