Working alongside Clarion Communications, we designed and produced a multi-purpose venue for the launch of Dollar Shave Club into the UK market.

The idea? The Dollar Shave Club Hub
A space that encapsulated the brand. A welcoming space for all, full of personality and a hive of activity.

A place for people to enjoy a shave and sample the products; a place to enjoy a beer and live music; and hosting a comedy club in the evenings (full of razor sharp wit!)

The Place to be (shaved)

We found a space within the bustling old street station, at the heart of the “silicon roundabout” tech and creative district. From a bare concrete space, we created the Dollar Shave Club Hub. Full of rich textures, neon lights, music, laughs and the swoosh of a barber’s razor.

Media interviews and product demonstrations were hosted, with evening events to introduce guests to the brand, blades and banter!

Banging the drum for the brand

Hoxton Radio broadcast live from the Hub and the event was featured by the likes of Time Out and The Drum.

With 10,000 samples distributed, 16 media articles and 4m social media reach, the Hub was a hugely successful part of the brand’s launch into the UK, following their acquisition by Unilever.

Idea..

A multi-purpose barbers shop, venue space and (super-cool) spot to hang out to introduce the brand to UK media and consumers.

Impact...

-10,000 samples handed out

-16 pieces of top-tier coverage

-4m social reach