Gillette & Movember was a perfect brand/charity partnership, helping to raise awareness and funds to change the face of men’s health.

As a focus for Gillette’s campaign and to generate exciting daily content, an empty retail space in Covent Garden was transformed into a multi-purpose event hub. The space became an authentic barbershop, sports clubhouse and entertainment venue.

Hopper worked in-house at creative agency Haygarth to plan and deliver the Gillette & Movember Barbershop and Clubhouse – integrating the idea across all media channels and generating content for the advertising, PR and social media campaigns.

Hosting weekly comedy nights, gigs and gaming sessions, plus media events featuring James Haskell and Chris Kamara, the project reached a huge finale with a live OB of Colin Murray’s TalkSPORT show.