Hull 2017 Launch

Hull is inviting “Everyone Back To Ours” as the City Of Culture 2017, a message that encapsulates the city’s informal and inclusive cultural vision.

Hopper was approached by Hull 2017 to create and deliver the global press launch at the Truck Theatre. Working with the unique 270-degree shape of the auditorium, we designed an intimate presentation and performance area, whilst retaining the bold colourful brand and key messaging.

Working across creative design, build, technical production and front of house operations, we worked collaboratively with the City of Culture press, PR and operations teams and a multitude of production suppliers and broadcast teams.

We look forward to being a part of Hull’s year of transformative art and culture.