The Toblerone Truffles Vault
Under choc & key!
Hopper helped Ogilvy UK and Mondelez International launch the new diamond-shaped Toblerone Truffles at a high security vault in Piccadilly.
Famous for its iconic pyramid shape throughout its 115-year history, Toblerone Truffles marks the first time that the brand is expanding into a new, diamond shape.
Paying homage to the precious diamond shape of the new chocolate and drawing inspiration from the high-stake jewellery heist of Hatton Garden, The Toblerone Diamond Truffle Vault experience offered members of the public the chance to get their hands on the gold wrapped diamond truffles… but only if they could crack the code to the vault.
Amongst the designer boutiques of Mayfair and just a few doors down from one of the city’s landmark luxury department stores, the experience was of a premium jewellery shop with maximum security protecting the precious chocolate jewels.